Cross-functional AR squads at ARBA use AI tools to shorten experiments, improve collaboration, and protect delivery flow. We outline the rituals that keep Stage engineers, designers, and marketers aligned.
Discovery before delivery
Every project starts with shared discovery notes. AI copilots extract unmet needs from interviews, cluster insights, and prepare workshop boards. Teams agree on outcomes first, not tasks.
Working in public
Stand-ups happen inside mixed-reality rooms where crews review prototypes together. Copilots capture the decisions, generate follow-up checklists, and sync them with the backlog so nothing falls through.
Metrics that matter
AI analytics keeps the loop closed: VR/AR usage metrics feed the CRM, and go-to-market teams receive alerts the moment KPI thresholds shift. This lets sales and success teams react within hours, not days.
The long-term gain is predictable delivery – teams spend energy on customer value instead of rework.