Stage teams at ARBA keep the analytics pipeline close to marketing and sales. We analyse how AR data and AI assistants reduce reporting lag, surface anomalies faster, and remove manual friction.
Why analytics matters
Marketing attribution stays reliable only when analysts and product people share one source of truth. AI copilots now suggest guardrails for every new campaign, highlight data quality risks, and explain anomalies in plain language.
Connecting datasets
We combine telemetry from 3D product demos, on-site events, and CRM updates. The stitched timeline helps spot drop-offs that were invisible in siloed dashboards and keeps leadership aligned on investment decisions.
Operational playbook
Our teams sync AR product analytics with CRM journeys. Weekly rituals focus on enablement: keeping metrics definitions updated, translating findings into backlog items, and sharing insights with sales.
AI copilots close the loop by summarising trends and delivering actionable insights straight to the go-to-market chat channels.